New Publisher on the Block: SimplyFun

Found on Gamewire: there's a new game publisher starting up called SimplyFun. They have an interesting business model:

The company won't be selling their games online or through retailers, instead they will be signing up individuals to market their games using a similar model to Tupperware or The Pampered Chef.

Also interesting: Jeremy Young and Matt Molen of Uberplay are listed as the VP of Product Dev and VP of Marketing, respectively.